We generally have a very scientific view of perception: that objects exist in only in our immediate reality - which we can see, and feel, act upon due to our perception. While this is true, there is a gray area - that area on the edge of our perception, where our mind will take the information in but we are not 100% aware of it, perhaps where you know you have seen your house keys this morning, but can't recall exactly where, or you walk out of a shop singing whatever was playing on the radio without really focusing on it.
How can this happen?
Our brain has grown into a powerful recorder of senses, and acts as a master guidance system for our survival. It records objects if they can be useful, and phases out information we don't actively need. Our sensory systems evolved to be flexible in processing the info that we encounter. This means we are prepared mentally to change at the drop of a hat to whatever changes mother nature throws at us.
However, lets not get carried away, it doesn't mean that people create their own realities entirely. People simply take an active role through the learned experience, needs, values, and expectation - which all happens subconsciously!
You could describe our brains as prediction machines. We predict what we are going to perceive, and are more than capable of filling in the gaps - usually from our past experiences and expectations. This will happen without our full conscious awareness.
Our power of prediction serves many useful purposes. It can help us to react with a fast response, or help us to recognize when we are off course and and must correct ourselves.
There are times where there isn't enough information available to our senses to solve a problem, unless we are already prepared with an assumption from our past experiences - which are are nearly always subconscious.
This is where subliminal messages come into play - because we rely so heavily on our subconscious mind for filling in these gaps, and our subconscious power of prediction, subliminal messaging can be used to fill our subconscious mind with positive suggestions, so that next time we encounter a problem, or an issue we usually have problems with - whether it be a lack of confidence, procrastination issues, or a fear of failure, our subconscious mind will be trained through these subliminals and be able to cope with the situation better.
So just like you are able to process information without knowing it, subliminal messaging works the same way, the messages go into your mind without you knowing, and you perform better, this can be through subliminal learning cds, or software.
